Rewe Group: 60 second update

Date : 25 November 2019

We bring you the latest news from Rewe Group in Germany.

Improving sustainability

Rewe has launched private label shower gel and soaps in packaging which is made of 100% recycled materials. The products will be under the retailers 'Today' brand and will be available in around 5,800 Rewe and Penny stores. This is the latest in a number of sustainability initiatives, with Rewe introducing recycled plastic for a variety of products. It is a founding member of the 'Recyclate Initiative' and has pledged to optimise the use of plastics by recycling them and developing sustainable material cycles.

Expanding online offer

A wide range of private label products have been added to Rewe's parcel service, increasing the number of durable food and non-food items that shoppers can order for home delivery. With this service, there is no minimum order amount and returns are free, which helps to encourage more people to try it. Across the durable food ranges, products have been added to its own brands which include 'Rewe Beste Wahl', 'Rewe Feine Welt' and 'Rewe Bio'. Non-food items have also been added in the cosmetics, household, drugstore and kitchen categories. This makes it more convenient for customers as they can now order these products at the same time with one delivery.

Leadership changes

Rewe Group has announced that Jochen Baab will leave the company, where he was the Divisional Director of Trading at Penny. He is being replaced by Hans-Jürgen Moog. Rewe has also promoted Daniel Kniel to the role of GM of Rewe Germany and Philipp Stiehler to the role of GM of Penny. With these changes, CEO Lionel Souque believes the leadership structure is well positioned and is both powerful and efficient.

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