The 500th Rewe-To-Go store has been opened in partnership with Aral, at a gas station in Garching near Munich.
On track for 1,000 stores
When the partnership between Rewe and Aral was announced in 2016, the goal was to open 1,000 Rewe-To-Go forecourt stores by 2021. The initial roll out was gradual, with the 100th store opened in May 2017. However since then, the opening programme has accelerated and Rewe looks to be on track to hit the goal of 1,000 stores by 2021. The stores focus on offering a high quality range of freshly prepared food for on the go consumption. Stores optimise the product range to suit the local area, which helps to target customers and reflects their needs.
Increased focus on convenience
The German market has seen an increased focus on convenience and Rewe believes there are further opportunities in this space. To better enable it to target on the go shoppers, Rewe announced in 2019 that it plans to acquire Lekkerland. If the deal proceeds, Rewe will create a new business unit under the name 'Convenience'. By combining the different expertise of each company, the merger would enable Rewe to maximise the opportunity in this fast growth area.
Sign-up here to receive our free newsletter that will keep you up-to-date about the latest news and developments from across the globe.