Germany: ecommerce developments

Date : 10 September 2019

We bring you the latest online developments from the German market.

Rewe launches same-day delivery

Rewe has introduced same-day delivery in eight major cities across Germany including Berlin, Cologne and Frankfurt. Shoppers can place an order on the Rewe.de website or app by 1pm and choose a delivery slot from 5pm the same evening. The same-day delivery will not be charged at a higher rate, with customers still paying between €0-€5.90 depending on the time window and total value of their shop.

Outside of the eight cities where this will be offered, shoppers can order and choose a delivery slot from the next day, so this new initiative will bring added convenience and flexibility to users. Rewe has continued to invest in its online offer, with around 70% of the German market now having access to online ordering across around 75 cities. Rewe offers free delivery and a €10 discount on first orders which has helped encourage new customers to try the service.

Real partners with Liefery for online deliveries

In order to offer more flexible delivery times, a more extensive service offer and punctual deliveries, Real has partnered with Berlin start up Liefery to assist it with deliveries from its online food shop. Liefery works with a number of online retailers in Germany, focusing on providing a high level of service to meet the needs of customers.

Same-day delivery is offered, as well as same-day returns. Real currently offers online delivery in 12 cities including Berlin, Stuttgart and Hamburg, providing customers with a choice of more than 20,000 items across a range of categories. By teaming up with Liefery, Real aims to be competitive in the online space and offer customers a higher level of service and convenience.

Picnic expanding coverage

Pure ecommerce retailer Picnic has expanded its coverage in North Rhine-Westphalia. This will see the retailer add Langenfeld and Monheim to its service area, while also making its offer available in Düsseldorf-Süd and parts of Hilden.

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