Profi Romania news

We recently visited the capital of Romania, Bucharest, to look for the latest innovative stores and trends in the market. Here are three must-see stores and reasons why we believe everyone should not miss out! 1. Auchan Berceni, Drumul Dealul Bisericii 67-109, Bucuresti 042157 Auchan is one of the leading retailers in Romania, focusing on the hypermarket format. This store was refurbished a...

Ahold Delhaize will acquire Profi from MidEuropa. Expansion in a fast-growing market Romanian retail chain Profi was recently put up for sale by its owner MidEuropa and it hasn’t taken long to find a buyer! Ahold Delhaize, who already operate supermarket and convenience stores under the Mega Image banner in the market, will acquire Profi in a €1.3 bn deal, subject to approval. The deal i...

Profi Romania continues to develop a store portfolio that caters to the different needs of shoppers. Profi’s food-to-go improving Profi is beginning to roll-out what it internally calls its ‘Monaco’ concept, bringing new value to its customers. One of the key highlights is the introduction of a fiiGO café, which offers food-to-go options such as pizza, hot dogs, pastries, and desserts. From...

Adding to the introduction of the Profi City banner at the beginning of April, the retailer has announced that it will trial another new format, Profi Mall. New store opened in Oradea Shopping City The retailer said that the new format is part of a trial, which Pawel Musial, a director at Profi, describes as being ‘tailored to customer expectations’, with a focus on fresh. Musial is quoted as...

Locally-based retailer Profi has opened the first of its ‘City’ branded stores in Cluj-Napoca. Store design to help retailer target urban locations The retailer has said that the extension of its Profi brand will enable it to meet the needs of a different shopper group to its standard store, by narrowing its range to target the needs of neighbourhood-based customer base. The ‘City’ brand will...

Despite a competitive market environment and falling shopper spend, Rewe and Profi have announced expansion plans for the Romanian market. Rewe to expand with Penny Rewe has said that it is looking to invest between €10 and €15 miillion during 2013 to add 14 Penny stores in the market. The company’s head of marketing, Ioana Marginean, was quoted by Ziarul Financiar as saying: "In 2013, ...

Romania-based Profi has announced plans to open 45 stores in 2013 following strong growth in 2012 that saw total sales rise by 29% and by 7.5% in like-for-like terms. Good growth in 2012 Profi said that it added 41 stores in 2012, taking its network to 149 by the end of the year. The pace of store openings helped to drive sales growth at the company and saw it generate revenues of RON1.0 bill...