We visited the newly opened FairPrice Xtra in VivoCity. This impressive hypermarket is about 9,000 sq m and spread over two levels. It is designed with many speciality concepts and unique experiences to woo young shoppers. The store looks great from every angle, so keep a look out for our full store visit report after its official opening in August.
Exceptional retail design
Eye-catching features like a pink ice cream truck, wine bottles display and fresh vegetables farmed in-store are some of the Instagram-worthy sections.
Fun and unique services
There were lots of interactive counters which will deliver a differentiated experience for shoppers:
- buy raw coffee beans to be roasted and ground to personal preferences
- freshly churned organic nut butter with salt or sugar upon requests
- draft beer served using a special technology that fills cups from the bottom
Dine-in area with cooking service
This is the first FairPrice store with a dine-in area. Shoppers can pick their meat to be grilled in-store and have a complete meal with a selection from the salad bar. The butchery by Culina also offers a roasting service for takeaway. This requires two days of advance notice.
Unity’s new look and feel
FairPrice’s health and beauty banner, Unity, is linked to the hypermarket but operates as a standalone store. The store has a wide range of derma skin care brands, a health food section and a pharmacist in-store. The exclusive and premium ranges enhance its health specialist imagery.
All images source: IGD Research
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