Find out about the retailer's strategic priorities, commercial focus areas, channel and country presence.

See data on the retailer’s performance and forecasts for its operations by channel.

This guide to Singapore explores the key trends in grocery retail, the outlook for the country’s differing channels over the five year forecast period and the growth strategies of its leading retailers.

We review FairPrice's current performance, its growth forecasts for the next five years, plus progress against key strategic objectives.

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Following the outbreak of Coronavirus (COVID-19) three months ago, retailers in Singapore have responded with urgency and empathy as the situation evolves - we will continue to update this article with the latest developments...

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FairPrice and Cold Storage in Singapore are setting up priority shopping hours for vulnerable groups to boost social distancing measures. First hour every Monday at all FairPrice stores The retailer has recently launched safe distancing measures, like floor markings at checkouts, to manage queues. It has also put a stop to food sampling activities for now too. It has also announced a Priori...
Singapore raised its Disease Outbreak Response System Condition (DORSCON) level to Orange status on Friday (7 th Feb) as the coronavirus spread within the community. Following the announcement, shoppers rushed to stock up on essentials, resulting in empty shelves and long queues at grocery stores across the island. FairPrice ramps up distribution of essentials Demand for daily essentials l...
Singapore’s leading retailer, FairPrice, plans to refresh its private label range of products. The first phase of the refreshed range will be launched today (8 October) across all FairPrice stores. Higher interest in private label products Shoppers are recognising the value that private label products provide. According to studies by done by the retailer, three in four shoppers are open to ...
We visited the newly opened FairPrice Xtra in VivoCity. This impressive hypermarket is about 9,000 sq m and spread over two levels. It is designed with many speciality concepts and unique experiences to woo young shoppers. The store looks great from every angle, so keep a look out for our full store visit report after its official opening in August. Exceptional retail design Eye-catchi...

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