UAE: loyalty and ecommerce

Date : 20 September 2019

As Majid Al Futtaim, which operates the Carrefour brand in the UAE, launches a new loyalty programme and uses robots in store, Noon.com prepares for its promotional event and LuLu opens another hypermarket, we round up news from the country.

Majid Al Futtaim launches new loyalty programme

Majid Al Futtaim (MAF) has launched a new loyalty programme, under the name SHARE. MAF said the programme will enable shoppers to earn and spend points at all stores of the brands it operates, in its 16 shopping centres and 11 hotels in the country. MAF said the points earned can be pooled for the whole family or a group of friends and then ‘SHAREd’ at any of its brands. The company’s existing programmes will be replaced by SHARE.

Commenting on the loyalty programme, Majid Al Futtaim Holding’s head of corporate marketing, Sherin Yassin, said: “For the first time, we are bringing together the vast world of Majid Al Futtaim in one rewards programme that can be used every day by our customers in the UAE. From picking up your groceries to a cinema date… SHARE allows customers to get the most from their relationship with Majid Al Futtaim.”.

…As it rolls out Tally at Carrefour store

MAF has begun using the Tally robot at the Carrefour store in the Mall of the Emirates. MAF said Tally will be used to scan products on the shelves and feed this information to the retailer’s back office highlighting where it finds discrepancies. Tally will scan the store’s shelves three times a day, with each trip taking up to three hours.

Discussing Tally, the country manager of Carrefour UAE at Majid Al Futtaim Retail, Philippe Peguilhan, said the retailer had ‘already seen a 30% increase in accuracy when it comes to scanning items on the shelves’. MAF said shoppers are encouraged to take photos and film their interaction using the hashtag #CarrefourTallyRobot.

Noon.com prepares for Yellow Friday sales event

Pure ecommerce retailer Noon has said it is aiming to attract 25m unique shoppers as part of its Yellow Friday sales event, which the retailer has said will run for a week at the end of November. In 2018, the Yellow Friday event offered discounts of up to 80% on technology products, apparel and accessories.

The event was deemed a success with Noon.com’s revenue increasing eight-fold, with it saying that the number of items purchased per basket rose 50% and its conversion rate on the site and app doubling. The retailer said the time shoppers spent browsing for items also increased three fold compared to normal.

LuLu opens 177th hypermarket

LuLu has opened its 177th hypermarket in the emirate of Ajman, in the UAE. The 9,000 sq. m split level hypermarket is part of the retailer’s continuing expansion plans for the country, which will see it add four further stores ‘in the coming weeks’.

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