Middle East: expansion and digitisation

Date : 23 October 2019

As LuLu enables shoppers to purchase from it through a range of digital channels, Waitrose and Jones the Grocer open new stores and Al Meera launches a nationwide loyalty campaign Al Meera launches nationwide loyalty campaign, we round up news from the region.

LuLu enables shoppers to buy from it digitally in Bahrain

LuLu has launched an ecommerce site and app to enable shoppers to purchase from it anywhere and at any time. The retailer said Bahrain was the second country where shoppers were able to buy from it in this way. Shoppers can buy from LuLu’s total range, including grocery and non-grocery products, with the digital channels replicating the promotions, offers and prices seen in store.

LuLu said it had purchased six delivery trucks to distribute the products to shoppers’ homes initially, with the fleet to be expanded to 25 in 2020. To enable fast paced deliveries, LuLu said it would launch a motorbike-based service by the end of 2019.

Waitrose expands in UAE

Waitrose, under its licence agreement with Fine Fare Food Market, has opened a new store in The Galleria Mall in Abu Dhabi, its ninth in the UAE. Before the end of 2019 Waitrose will open a further store on The Palm in Dubai, in the new Nakheel Mall. Shoppers in the country will be able to buy from Waitrose’s range of private labels, including essential Waitrose, Duchy Organic and its No. 1 range.

Al Meera launches nationwide loyalty campaign

Qatar-based Al Meera has launched a nationwide promotional campaign as part of its celebrations for its 14th anniversary. The retailer said the campaign would run for 14 weeks and will enable Al Meera Rewards cardholders the opportunity to win prizes as part of a series of raffle draws. For every QAR200 (about US$55) spent in-store, shoppers will be entered into the raffle draw.

Jones the Grocer to enter Saudi Arabia

Jones the Grocer is set to enter Saudi Arabia after signing an agreement with Naif Alrajhi Investment. The flagship store will be on the ground floor of Fairmont Ramla Serviced Residences in Riyadh and will provide a gourmet grocery retail offer, halal charcuterie, bakery and patisserie and artisan cheese room. Jones the Grocer and Naif Alrajhi Investment expect further stores to be opened in the medium term. The companies have said the expansion will include Grocer Express, a compact gourmet food-to-go focused offer, which they say will carry a range curated for high traffic travel and commercial locations.