Shinsegae and Lotte launch facial recognition payment

Date : 04 November 2019

The duty-free arms of Shinsegae and Lotte have launched facial recognition payment technology at their stores in South Korea. After registration, Chinese customers can automatically settle payment by standing in front of a facial recognition camera, enabling shoppers to pay without cash, card, or a mobile phone.

Shinsegae adds WeChat Pay facial recognition

WeChat Pay facial recognition payment has been introduced in Shinsegae’s Duty Free stores in South Korea, the first time the technology has been introduced outside Greater China. Shinsegae has made facial recognition payments available at approximately 40 locations.

To encourage use, Shinsegae is running a promotion offering discounts of up to CNY88 (US12.50) for customers paying with WeChat Pay’s facial recognition system.

Lotte adds Alipay’s Smile to Pay

Shinsegae’s fierce rival Lotte Duty Free has also launched facial recognition payment, but via Alipay’s Smile to Pay. It is now available at its flagship Myeong-dong store and the retailer plans to install Smile to Pay to ten duty free stores in Seoul. 

To celebrate the launch, shopper using the service to pay before 19 November will receive KRW10,000 (US$8.54) of LDF Pay credit.