As competition in the channel continues to rise in France, Leclerc’s members have looked to build on their online lead through the opening of new pedestrian Drives throughout the country.
New sites open in Paris, Montpellier, Toulon and Tours…
Leclerc’s members have opened new sites, under the E Lecerc Relais brand, in Paris, adding to the already competitive market. The store, which is at 36 boulevard Saint Michel, is the second in the city, and comes as Leclerc has said it is targeting operating 80 in Paris within four years. Elsewhere, two Relais have been opened in Montpellier and one in Reims, amongst others.
…While trials continue to widen their appeal
Meanwhile, Olivier Dauvers has reported how Leclerc members are using their Drives to enable shoppers to collect orders from a wider number of retailers. Dauvers has shown how the Leclerc Drive in Attin, Pas-de-Calais is enabling shoppers to collect their IKEA orders alongside products from the retailer itself. Using Leclerc’s collection point will help IKEA by enabling shoppers who use the site regularly to easily collect orders from the retailer. Ultimately, Leclerc’s Drives could amalgamate orders from more retailers, creating more reasons for shoppers to use its collection points over others.
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