European retailer alliance EMD has announced plans to launch a data sharing platform that will give branded manufacturers visibility of sales data from a selected number of its members.
Platform to launch in 2020
EMD said the platform, which it is creating in conjunction with AC Nielsen, will provide sales data from companies like ESD Italia, Euromadi Spain, Globus International, Kaufland and Lenta. The alliance said the platform would enable manufacturers to ‘find exhaustive information about sales performances in the participating sales markets’. EMD said the platform would enable its members and branded manufacturers ‘the possibility to cooperate in the future more closely and [on] customer-oriented [initiatives]’.
Initiative to provide ‘numerous benefits’
Announcing the launch of the platform, EMD’s managing director, Philippe Gruyters, said: “There are numerous benefits in data sharing. All involved companies from the retail and industrial sector can optimise their customer orientation and will have the highest awareness of the newest consumption trends.”
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