Iceland store visits

Our store visit reports feature floor plans, store photos and full commentary written by our team of international retail experts. Dozens of reports are made every year of stores that feature new concepts in food and grocery retail.


Representing a striking break from established Iceland formats, we explore Iceland's new Swift concept with its innovative approach to integrating frozen categories within an effective, broad-based convenience range.
See inside Iceland's innovative Food Warehouse format, which is helping the retailer attract more family shoppers.
Iceland has transformed its Clapham store in to give shoppers a more modern retail experience which the retailer plans to extend to the rest of the estate.
Though Iceland is focusing on expanding its larger Food Warehouse format, it is important to understand what Iceland is doing in its core estate of over 800 stores. In this report we explore latest initiatives and key opportunities.