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Newly released GB market data from Kantar reveals only marginal growth for the crucial Christmas quarter. Sales in the 12 weeks to December 29th grew by just 0.2%, the slowest rate over Christmas since 2015 and down from 0.5% in the 12 weeks to December 1st.

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Morrisons is the last of the major UK retailers to launch its Christmas ad.  Iceland For Iceland's Christmas 2019 campaign 'The Magic of Frozen', the retailer has partnered with Disney's Frozen, ahead of the release of Frozen 2 at the end of November. The ad uses several characters from the Disney film, with each sharing their favourite part of Christmas. The retailer returns back to ...
In the 12 weeks to 1st December growth halved from the previous 12 weeks to November 3rd, to 0.5%. Consumers on average made one fewer visit to the shops over the past three months than this time last year. Challenging environment persists Shoppers have been delaying spending in the lead up to the festive season, with a wet November and the uncertainty that comes with the looming election d...
Frozen food specialist Iceland is looking to find ways to balance its sustainability ambitions against its strong reputation for low prices. We look at how it will no longer be trialling loose fruit and vegetables, alongside how it is encouraging suppliers to reduce plastic usage. Loose fresh fruit and vegetable trial puts too much pressure on costs and sales The retailer has decided to end...

Presentations

23/01/2020
An essential summary of trading priorities, latest developments, and other key commercial insights for Iceland.
23/01/2020
We look at range of the bulk offers now being explored by a growing number of retailers as a means to create a differentiated dimension in value for shoppers and to target a range of incremental customer needs.
20/01/2020
This guide to Ireland explores the key trends in grocery retail, the outlook for the country’s differing channels over the five year forecast period and the growth strategies of its leading retailers.
07/01/2020
Kantar market shares are generated using Kantar Worldpanel's till-roll scanning methodology and extrapolated using a sample of 30,000 households. Figures are calculated over a rolling 12 week period and include VAT.
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Key presentation

Iceland has a renewed focus on growing its business. In this report we explore the latest strategic priorities that will influence this and the outlook of future performance.

Our comprehensive guide to retailers' strategic priorities and market trends in the UK, and the opportunities they create for suppliers.

An essential summary of trading priorities, latest developments, and other key commercial insights for Iceland.

Access key indicators for over 400 retailers and grocery market sizes for over 180 countries.

Discover how Iceland is meeting its shoppers’ needs in one of its newest Food Warehouse stores.