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Iceland profile

A guide to Iceland and its operations today. Updated half yearly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must see stores.

Iceland: data

See data on the retailer’s performance and forecasts for its operations by channel.

Iceland snapshot

An essential summary of trading priorities, latest developments, and other key commercial insights for Iceland.

UK Country Presentation

A guide to the UK’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

Latest News

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As the cost-of-living crisis continues to affect shoppers, Iceland is extending its offers to help them navigate the crisis in 2023. Meanwhile, it has also appointed a new executive chairman.

More News

We round up Iceland’s recent promotional offers as it looks to win shopper spend in the countdown to Christmas amid the cost-of-living crisis. Switch retailers to save Iceland is running a ‘switch & save’ promotion, highlighting its low prices versus other retailers. Our shopper research indicates that shoppers are actively looking around for good deals and don’t mind doing their shopp...
Iceland is increasing its value-led marketing in-store and online to attract shoppers’ during the cost-of-living crisis. We round up some of the retailer’s recent campaigns. 1. Highlighting its three for £10 offer Iceland launched its three for £10 promotion this summer. The promotion is across 200 products, allowing shoppers to save up to £5 with every purchase. Source: IGD Rese...
As Iceland continues to battle with rising costs and collaborates with Del Monte to support the NHS Healthy Start scheme, we round news from the retailer. Iceland to ‘ halt store openings ’ as costs rise In an interview with the Mail on Sunday, Iceland’s managing director, Richard Walker, has said the retailer has had to pause new store openings after the company’s energy bill more than dou...
5-year forecasts to 2027

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