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Iceland profile

A guide to the retailer and its operations today. Updated quarterly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must see stores.

Iceland: data

See data on the retailer’s performance and forecasts for its operations by channel.

Iceland snapshot

An essential summary of trading priorities, latest developments, and other key commercial insights for Iceland.

UK Country Presentation

Our comprehensive guide to retailers' strategic priorities and market trends in the UK, and the opportunities they create for suppliers.

Latest News

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As frozen food specialist Iceland launches its largest range of new products, we look at developments from the retailer and look at how the frozen food sector is evolving.

More News

We visited frozen food specialist discounter Oops in Preston to see what it had to offer. About Oops The first Oops opened in October 2020 in Bolton. Since then, it has opened a further three stores. The retailer originally sold surplus food from major manufacturers struggling to export to Europe following Brexit. Now, this makes up around 25% of its stock. Oops repackages some of the...
The GB market declined 4% on 2020 in the 12 weeks to 8 August, according to the latest results from Kantar. In the latest four weeks, the sales decline was less, at 0.5%. More frequent shops, with smaller baskets continues Consumers have been steadily returning to pre-pandemic shopping habits, making smaller, but more frequent trips to the shops. Shoppers made an additional 108,000 trips...
Frozen food specialist Iceland has released its results for the 52 weeks ending 26 March 2021. We look at the figures in detail and give a view on what 2021 holds for the retailer. 2020 saw strong sales growth… In Iceland’s FY2020 sales grew +16.4% to £3,714m, from £3,191m. The positive results were driven by heightened demand generated by the pandemic, which was experienced by all major su...

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