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In the 12 weeks ending 4th October market growth was +9.4%, according to Kantar, the first time we have seen it drop from double digits since April. In this article we explore the growth in more detail, leading retailers' performance, and highlight key pieces of content you may have missed in September and October.

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As Christmas products are starting to hit the shelves, retailers and suppliers are hopeful that despite conditions, shoppers will be looking for little luxuries at the end of the year. We explore six themes for Christmas this year and what retailers are doing to help create an exciting festive season. More time spent at home With concerns about the virus, people will be spending more time a...
The Grocer magazine has reported that Iceland has launched a trial to bring Bargain Booze branded concessions into its Food Warehouse stores, to boost alcohol ranges and bring greater focus to the offer. Extends Food Warehouse alcohol range to 1,000 lines The trial stores at Cheltenham, Poole and York now have dedicated Bargain Booze sections comprising 1,000 lines, more than doubling the e...
Market growth once again slowed in this reporting period as shoppers continued to return to their pre-Covid behaviours, and many stopped shielding. In the 12 weeks ending 6th September take home grocery sales grew by 10.8%, according to Kantar. This was the fifth month to see double digit growth, however was a slowdown compared to the 14.4% growth seen in the previous reporting period. We l...

Presentations

21/10/2020
We look at retailer performance and shopper confidence ahead of the Christmas peak, and consider the implications the pandemic will have on shopper behaviour and retailers’ priorities over the festive season. We also revisit Christmas 2019 and share analyst viewpoints of how the channels will perform differently this year.
13/10/2020
Kantar market shares are generated using Kantar Worldpanel's till-roll scanning methodology and extrapolated using a sample of 30,000 households. Figures are calculated over a rolling 12 week period and include VAT.
05/10/2020
An essential summary of trading priorities, latest developments, and other key commercial insights for Iceland.
22/09/2020
As part of its 50th birthday celebrations, frozen food specialist Iceland has brought back products from the past. It has also introduced brands and its private label products in their traditional packaging too.
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Key presentation

Iceland has a renewed focus on growing its business. In this report we explore the latest strategic priorities that will influence this and the outlook of future performance.

Our comprehensive guide to retailers' strategic priorities and market trends in the UK, and the opportunities they create for suppliers.

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An essential summary of trading priorities, latest developments, and other key commercial insights for Iceland.

Access key indicators for over 400 retailers and grocery market sizes for over 180 countries.

Discover how Iceland is meeting its shoppers’ needs in one of its newest Food Warehouse stores.