Italy: store openings and group formations

Date : 18 December 2018

As Nova Coop and Esselunga open new superstores and Crai and Distribuzione Italiana (D.IT) create a new retail distribution group, we round up news from the country.

Nova Coop launches new superstore

Nova Coop, which operates stores under the Coop banner in Italy’s north-west, has opened a new 3,500 sq. m superstore on Turin’s Via Botticelli. The store has been updated to “offer consumers an innovative shopping experience”. The store’s design, which was developed by the Retail Design studio, Kiki lab and Kkienn, is based on the idea of Presto e Bene (Fast and Good).

The store offers a Zero Waiting service. The touch screen service enables shoppers to select, reserve and withdraw products without waiting in line. Nova Coop also helps shoppers find what they want to in-store by offering geolocation services, which identifies a product’s location.

The store focuses on its fresh and organic offer and provides tastings and cooking shows. Nova Coop said that twice a week the store will host Info.food, a free nutritional advice service launched in March 2018. There is also a restaurant offering a selection of meal solutions for lunch and dinner and seating for 50 people.

Esselunga opens ‘innovative’ store in Milan

Continuing its expansion and the roll out of its new store design, Esselunga has said it has opened a ‘state-of-the-art store’ on Milan’s Viale Famagosta. Designed by Studio Nonis, the store continues the roll out of Esselunga’s new design and look and feel, while also showcasing its focus on limiting its environmental impact.

Esselunga has said the store uses ‘a network of 5,000 digital sensors to monitor energy consumption, and reduce CO2 emissions’, as it looks to cut the energy it uses by 20%, versus a standard Esselunga store. Away from its environmental focus, Esselunga said the store contained a Bar Atlantic, co-working stations, a wider fresh offer, a broader range of food-to-go items and dedicates sections for fresh fish and meat.

Crai and D.IT create new distribution group

Meanwhile, Crai and D.IT have jointly created a new retail distribution group. The two organisations have said they will hold equal shares in the group. Together the retailers said they will “make use of the resources, experience and professionalism of both companies to develop projects of common interest”. Projects include building brand relationships and private label product development.

Want to keep up to date with developments in Italy? Sign up for our free weekly international newsletter.