Simply Fresh names new chief executive

Date : 22 November 2018

Award winning 'alternative' symbol group, Simply Fresh, part-owned by Costcutter since 2014, has appointed Tim Chalk as its new chief executive.  Kash Khera co-founder of Simply Fresh, who launched the group with his brother in 2009, will remain as chief operating officer.  The group now includes some 90 stores across Great Britain.

Chalk brings international experience in convenience

Tim Chalk was most recently group commercial director at Dairy Farm International the Jardine Matheson grocery retail chain based in Hong Kong with 2,400 stores across 11 Asian markets.  And his career also includes a five-year tenure as the chief executive of 7-Eleven in Hong Kong and Macau, where he oversaw a network of over 1,000 company-owned and franchised stores.

Commenting on the appointment Kash Khera, Simply Fresh co-founder commented:

'The opportunity ahead for Simply Fresh is vast, but to achieve it we must focus clearly on our objectives, mover faster and continue to transform.  A big part of Tim's job is to refine the strategy and accelerate our ability to quickly bring innovative products and services to our customers.  As chief operating officer I will be in charge of the day-to-day operation of the business, allowing me to get even closer to our retailers.'