Coop Sverige store visits


We visited a hypermarket, Stora Coop, in Bromma to see how Coop Sverige has invested in the store to drive differentiation, in-store excellence and footfall. We were impressed with the sustainable initiatives and use of technology.
As Coop Sverige looks to streamline its formats as part of its 2017 strategy, IGD was invited to visit the first store that was converted to the larger store concept. We were impressed with the store’s fresh produce, family appeal, strength in organic and execution in ambient and health and beauty, as well as the use of technology.
We visited Coop Sverige’s busiest store in Sweden where we appreciated how the retailer is meeting multiple shopper missions in a busy transport hub.
We visited Coop’s new concept store to understand how the retailer is enhancing destination appeal in large formats