Four new food-to-go locations to visit in London

Date : 09 October 2019

London is home to some of the best food-to-go operators anywhere in the world.  Many brands that have gone on to become global names have started here as just a single site.  Although rents may be high and competition fierce, the sheer density of consumers and pace of life mean it’s where many food-to-go businesses launch flagship stores, test new concepts and pursue the latest trends.

This is what makes it one of the most popular destinations on our retail safari map (read more about our safaris here).

If you’re heading to London for IGD Live on 6th and 7th November, or planning to be in the city sometime soon, here are our top picks of the latest new food-to-go stores to see while you’re there:

1. Soho Coffee Shop, Threadneedle Street

What’s does the high street coffee shop of the future look like? This could be it. Soho Coffee opened their new site on Threadneedle Street, London, this week with a bigger focus on freshly prepared food. A carvery and salad and smoothie bar have been added to the impressive sandwich and wrap selection, hitting the hot food and health trends that consumers tell us they want to see more of. Plus, there’s plenty of room to relax, meet or work with sockets and USB points galore meeting the “third space” needs.

Soho Coffee Shop
Source: IGD Research

2. Co-op On the Go, America Square

This is the second store in Co-op’s new On the Go format and the first in London.  Designed to meet the needs of office workers and commuters in city centre locations, the store has an extensive choice of food- and drink-to-go options, convenient solutions for evening meals and a small but well curated top-up shop range.  Traditional pre-packed food-to-go is supplemented by self-serve hot bakery, ‘heat to eat’ and doughnut fixtures.  Milkshakes and slushies are available in addition to two Seattle’s Best Coffee machines.  Providing a strong value proposition (£3.50 for a meal deal), this Co-op store caters for the needs of fast-moving consumers across all day parts.

Soho Coffee Shop

Soho Coffee Shop
Source: IGD Research

3. McDonalds takeaway-only store, Fleet Street

This may be a quick store visit but that’s the way it’s meant to be!  Designed to be super-speedy for customers on-the-go, you won’t find any seating or the usual ordering counter in this new McDonald’s store. Orders from a (slightly reduced) menu are placed via touchscreen and collected from the counter.  The trial aims to test whether different formats can work in different locations, and if successful more ‘McDonalds to Go’ stores may be rolled out.  We’re seeing similar ‘express’ stores open in other markets too:  Starbucks Now which opened in Beijing in July, is designed for customers who have pre-ordered and has a dedicated area for delivery drivers.  Watch out for more of these trials as operators test ways to meet the needs of time-pressured consumers whilst maximising the return from smaller footprint sites.

Soho Coffee Shop

Soho Coffee Shop
Source: IGD Research

4. Kerb @Seven Dials

The latest addition to London’s food halls is the new Seven Dials Market by KERB. The venue, an old banana warehouse, provides a distinctive backdrop to an impressive choice of food from some of London’s best streetfood chefs.  Quirky additions such as the cheese conveyor belt provide an element of theatre and live music adds to the ambiance.  As well as food-for-now, the market features a beautiful array of artisan stalls.  This looks like a great addition to London’s food halls which will attract customers from morning until night.

Soho Coffee Shop

Soho Coffee Shop
Source: IGD Research

 

Food-to-Go | Part of IGD Live 2019

6-7 November, London

Grow your food-to-go business with the latest consumer insight, inspiration from the best operators and global best practice.

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