Co-op launches app to build loyalty engagement

Date : 26 September 2019

Convenience retailer Co-op has launched its first customer app designed to bring the digital dimension to the shopping experience of its 4.6m members.

Brings personalised deals to drive shopper frequency

Primarily intended as a digital medium for its membership loyalty programme, enabling shoppers to collect and track their reward balance, the app adds further benefits to the existing card-based scheme, bringing access to weekly personalised product promotions. Through this, members will be able to select two offers every week and redeem them with the app when in-store, adding further reasons to join, and shop regularly with, the Co-op.

Platform for future development

The functionality of the app will be extended further in the coming months, adding access to recipes and menu suggestions for shoppers, as well as enabling members to select their chosen local cause as the preferred recipient of the 1% community fund contributions from their purchases of Co-op private label products.

Tim Sleap, Director of data & Insights, Co-op commented:

'This new app has only been possible due to the massive steps forward the Co-op has made in our data science capabilities.  This means that through the data that our members trust us with, we can make their experience of the Co-op more tailored and deliver greater, more personalised, value back to them.'

Co-op @ IGD Live 6-7 November

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