19 January 2021
Freshippo, Alibaba’s grocery retail chain launched in 2016, is the gold standard for the integration of online, offline, technology and logistics to create a greatly enhanced shopping experience. In an exclusive interview with IGD, Guo Xulin, Chief of Staff of Alibaba’s Freshippo Business Group, highlights the aspects that distinguish the New Retail, which Freshippo represents, from old retail.
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