09 August 2016
Sainsbury's, along with other global retailers, took part in Alibaba’s 8.8 Shopping Festival to showcase British products.
Annual event focusing on consumer education
Where Alibaba is known for its 11.11 Shopping Festival which is all about sales, the 8.8 event focuses on education. Tmall Global currently hosts 7,700 brands from 53 countries and regions on its platform. The goal of the fest...