AliExpress has opened its first physical store in Barcelona, the second of Spain and Europe.
Testing products and operations
The new store is located at the Finestrelles Shopping Center in Esplugues de Llobregat, Barcelona, expanding the retailer’s scope to test products and operations.
Paris, France a potential destination next
Yang Ning, AliExpress France’s Director, said, “We are thinking very seriously about opening a store in France." No timetable has been provided, but the retailer is considering opening one or two stores in France. It recognises finding the right partners and choosing the right locations will be crucial.