04 April 2016
We look at the key reasons why Albertsons is launching a new private label, Signature, across its store estate.
Signature as an umbrella brand
The new Signature brand will be launched across Albertsons’ almost 3,000 store strong estate and all 18 banners. Covering almost 4,000 items, the Signature umbrella brand will be a multi-category brand covering fresh, grocery and consumable product ...