Albert Heijn: cooking demos, Nutri-Score & blockchain

Date : 21 November 2019

Ahold Delhaize-owned Albert Heijn (AH) is hosting in-store cooking demos through FoodFirst Network. In addition, the retailer receives positive feedback from its Nutri-Score trial and develops a blockchain for eggs.

FoodFirst Network cooking demos

AH has announced that FoodFirst Network will give cooking demos in all AH XL stores for five weekends. The lifestyle platform, which was acquired by AH in April 2019, aims to show shoppers how to cook tasty and healthy food. In October 2019, master chef Rudolph van Veen, ambassador of FoodFirst Network, held the first demos in Ede, Nijmegen, Leidschendam and Purmerend.

Online, the platform offers over 1,000 recipes, weekly menus, workshops and cooking videos as well as information on sleeping, exercise and relaxation. The advice is tailored to personal profiles.

Source: Albert Heijn

Positive feedback from Nutri-Score test

Albert Heijn has received positive feedback after trialling the Nutri-Score food selection logo in its store on Torenstraat in The Hague. The test started on 8 October 2019 and lasted for six weeks. The logo was trialled to give shoppers a summary of the nutritional value of product. Nutri-Score runs from A in dark green (healthy) to E in red (unhealthy).

New blockchain for eggs

Meanwhile, AH has developed a blockchain for eggs. The retailer hopes to develop blockchains for other products soon. It said, “We are structurally making the chains of our own brand products transparent. Especially those products that we know that customers would like to know more about the origin and production.”

The move follows AH’s recent innovation of an online world map showing a production line of its private label products around the world.