Strategic outlook for Sainsbury's

Nick Gladding
Senior Retail Analyst
@RetailAnalysis

Just months after last year’s strategy update, Sainsbury’s has had to radically alter its focus to respond to the turmoil created by Covid-19. In this report we review the impact of the pandemic on trading and Sainsbury's immediate priorities, and explore the retailer's seven point strategy.


For more information on Sainsbury’s current and future priorities and what it will mean for you, join us on 10 November for our annual IGD Sainsbury’s Trade Briefing.

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