CR Vanguard is expanding its new digital format, Vanguard MART, in China.
Optimising digital in-store
Shoppers at Vanguard MART have multiple ways to make payment, e.g. through a traditional counter or self-checkout. The latter allows mobile payment, facial recognition, QR code purchase and self-service ordering. The store features electronic shelf labels allowing staff members to adjust the prices by scanning the code, as well as monitor prices centrally to improve efficiency.
To integrate offline and online, the retailer has also developed a Vanguard MART app, which has between 3,000 and 5,000 SKUs on sale. The platform allows users to order online and get their products delivered to home within one hour if they live within 3km. Furthermore, the store cooperates with Meituan, Ele.me and JDDJ on-demand platforms to offer shoppers convenience.
Mobile payment and QR codes are already widely used in Chin, but we are seeing CR Vanguard optimise these digital elements at Vanguard MART
100 Vanguard MART stores in three years across 10 cities
Vanguard MART is becoming a new direction for transforming old Vanguard stores and new store expansion. The first store, Shenzhen Meilong Store, launched this time last year. The banner continues to enter new cities across the market, reshaping the hypermarket format and what shoppers expect in-store.
The retailer plans to reach 100 Vanguard MART stores in three years, across 10 cities. It already trades in Shenzhen, Guangzhou, Suzhou, Hangzhou, Shenyang and Shanghai. The retailer is transforming existing hypermarkets as well as opening new stores.
Subscribers of Retail Anaylsis can view and download our store visit report on Vanguard MART here.
Source: IGD Research
CR Vanguard retreating from Shandong and Beijing
The retailer’s hypermarket business continues to face increasing pressures. CR Vanguard has consolidated its hypermarkets operations in Shandong and Beijing, turning to smaller formats, as well more premium supermarkets such as Olé.