New CEO at Lazada

Soo-Eng Tan
Senior Retail Analyst
@RetailAnalysis

Date : 29 June 2020

Alibaba Group has named Chun Li as Group Chief Executive Officer of Lazada, effective from 1st July 2020.

An experienced leader

Li joined Alibaba as chief technology officer for the company’s B2B division in 2014 and moved to Lazada in 2017. He has since served as both group president and CEO of Lazada Indonesia. Li held leadership positions at Paypal and eBay prior to joining Alibaba. “I am excited about this opportunity to lead Lazada into the next chapter of our journey,” Li said, “I truly believe that we are well-positioned in Southeast Asia to take advantage of the great opportunities in this evolving digital economy. We can make meaningful contributions to the ecosystem through our technology innovation and logistics infrastructure.”

Accelerate online growth in Southeast Asia

Lazada would ramp up its technology investment in Southeast Asia to ensure it maintains its competitive advantage. Another priority outlined was Lazada’s commitment to fostering local talent. Li added that the momentum for e-commerce in Southeast Asia, together with Lazada’s digital innovations and logistics infrastructure, would allow it to better serve consumers across the region. “With a customer-first mindset, we will strategize better, work smarter and fight harder,” he said.

More about Lazada

Li will take over the role from Pierre Poignant, who will become a special assistant to Alibaba Group Chairman and CEO Daniel Zhang. Poignant co-founded Lazada in 2012 and is credited for building up the e-commerce platform’s robust infrastructure. Over the course of the last fiscal year, the platform served more than 70 million unique consumers across six markets in the region. Its growth in Indonesia has been especially strong, rising more than 170% year-over-year.