Spain store visits


Our store visit reports feature floor plans, store photos and full commentary written by our team of international retail experts. Dozens of reports are made every year of stores that feature new concepts in food and grocery retail.

Presentations

20/11/2020
We visited one of Aldi's new generation of stores in the Spanish Capital. The new store maintains the distinctive no-frills discount feel, whilst enhancing their design and the fresh food categories.
12/11/2020
Carrefour Madrid Sur benefits from the retailer's current aggressive promotional strategy and comprehensive private label offer. These elements add to Carrefour's sustained investment in its fresh produce proposition, which is required to drive footfall.
05/11/2020
We visited one of Lidl's busiest store in Madrid, which sees more than 25,000 weekly shoppers. Being one of the largest stores in Spain, it stocks a range of more than 2,200 SKUs, 90% of which are private label products
04/11/2020
See in-store at Spain's market leader, Mercadona. We visited its supermaket in the affluent Castellana area in Madrid to see first-hand its latest store model and up to date range of services, including a recently expanded ready-to-eat section.
23/10/2020
Alcampo City Madrid Río shows off Auchan's latest compact hypermarket thinking in Spain. We visited the store recently to see how the retailer has adapted its selling space to maximise its fresh offer and combine a mix of value-focused initiatives and premium products to differentiate it from local competitors.
03/09/2020
An overview of the latest concept from Carrefour's discount banner Supeco. We visited a store in Madrid where the discounter creates differenciation thanks to its unique model, mixing food discount and cash and carry concepts.
06/07/2020
Exploring Mercadona's latest in-store developments, including the enhanced food-to-go section and its focus on efficiency. Furthermore, we analyse the retailer’s main strategies to maintain growth and market share. Separately, we highlight how it has adapted and implemented safety measures in all its stores as a result of the coronavirus pandemic.
15/06/2020
The dutch variety discounter is growing rapidly across Europe and continues to evolve its grocery assortment. We visited several stores in Madrid and Paris where the retailer's strengths around seasonal events and beauty products were clear.
21/05/2020
We visited some of the latest stores in the Spanish Capital and were impressed by the upgraded concept. This report will give you an overview of the latest in-store innovations and developments from the discounter..
13/05/2020
We visited two different urban Carrefour formats in Spain to observe how the retailer is evolving its urban proximity and focuses on how each format has highlighted different initiatives to enhance its shoppers experience.