Emart, owned by South Korean retail conglomerate Shinsegae, is set to open its first private label store No Brand in the Philippines.
First of the 25 stores to open
The retailer said in a statement that it would open its first No Brand store in Manila on 22nd November. The store is located inside Robinsons Galleria Ortigas, a business district in Metro Manila.
No Brand offers good value products in a no-frills shopping environment. The store will feature an assortment of nearly 700 SKUs. 70% of the range will be private label products and the rest popular items favoured by local customers.
The opening of the store is part of the agreement with Robinsons Retail, one of the top three retailers in the Philippines, to open 25 No Brand stores and 25 Scentence beauty stores.
Plans to expand in Southeast Asia
Emart currently operates more than 200 No Brand stores in South Korea. It plans to expand in Southeast Asia to boost offline sales. The retailer clearly understands that a localised approach is needed to succeed. Its Halal-certified instant noodle brand, Daebak, is a big hit in Malaysia last year.
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