Four pure plays demonstrating new innovations and expansion plans

Lucy Bellotti
Retail Analyst

Date : 11 June 2020

Netherland-based Picnic has increased its minimum order size, to support its efficient service, while Germany’s Getnow has extended its service to include parcel delivery. Meanwhile, competition in local markets is increasing, with new online supermarkets launching in Portugal, called 360 Hyper, and in Italy, under the Macai brand.

360 Hyper launches in Portugal

360 Hyper has launched in Greater Lisbon to offer shoppers over 5,000 products.  The retailer’s minimum order is €50 and comes with a €4.99 delivery fee. 360 Hyper’s range includes fresh, frozen, ambient, drinks, home care and childcare products. The company is planning to expand its offer to include fresh fish and pre-cooked meals from other local companies in the medium term.

It says it offers delivery slots between three hours after ordering and three days. The timeslots allow the retailer to meet current shopper demands. Market leaders Continente and Pingo Doce are currently facing two-week delays for online shopping orders because of the increase in demand driven by the coronavirus pandemic.

Getnow extends its service to offer parcel deliveries

Germany-based Getnow is set to extend its offer to include the delivery of food parcels, in 120 cities, with the support from logistic provider DHL. The offer only covers dried food, but the retailer plans to expand its range as demand increases. Orders are picked at a Metro store in Berlin and shipped twice a week.

Getnow has seen an increase in demand because of the coronavirus pandemic. The retailer claims existing shoppers are ordering 30-40% more than before. Furthermore, Getnow has experienced a growth in new shoppers of between 50-60%.  

Picnic increases its minimum spend

Picnic has increased its minimum spend threshold to €35, from €25 previously. The increase has been implemented in Netherlands and Germany. Picnic claims the increase in minimum order size is necessary to improve the efficiency of its delivery vehicles. It said a €35 order usually fills a crate, which means it is transporting less air and more groceries. The online retailer also revealed it has started morning delivers in the Netherlands and plans to extend this offer to Germany, to help increase its delivery capacity.

Macai online supermarket launches in Italy

Macai has launched in Italy under the stewardship of Giovanni Cavallo, Lorenzo Lelli and Edoardo Tribuzio. The retailer offers over 2,000 SKUs across a range of categories including frozen, ambient, wine, meat, fish, fresh fruit, and vegetables. Macai claims its future expansion plans will see it extend its reach across Italy and increase the number of SKUs it carries to 10,000.

Macai’s delivery charge is €5.90 and shoppers located in Milan and Turin can select next day delivery, which is completely contactless. The retailer has applied a minimum spend of €70, which can be made by digitally, through systems like Paypal, or with credit or debit cards.

Want to find out more about these and other pure play retailers in Europe?

Retail Analysis subscribers can read our Ones to watch: European pure play retailers report.