Google US enhances mobile shopping experience

Rachel Sibson
Retail Analyst

Date : 21 January 2020

Google has launched a new feature with the purpose of making it easier to shop from search results. The retailer has also entered an agreement to acquire Pointy, a company that helps local retailers list their product inventory online.

Updating Google Search experience

Google has enhanced the shopping experience on its Google Search function on mobile. Previously, the retailer enabled shoppers to find links to various products and stores. Google has now improved the experience so that shoppers can now easily browse different stores and brands at once. For example, to start browsing, customers can now search for items such as “running shoes”, and Google will bring popular products together in a new visual section on Search. Shoppers can then filter by style, department, and size time, or look at multiple images. Google plans to roll this feature out to further categories, devices and products in the future.

The Search function is made possible by indexing and organising products from more than one million online stores, and updating this information on a regular basis. Making it easier to list, search and shop from its results enables Google to compete with competitors like Amazon and retail advertising revenue.

Source: Google

Acquisition of Pointy

Reflecting its commitment to helping small businesses grow, Google has entered into an agreement to acquire Pointy. The Dublin-based company has developed software to help brick-and-mortar retailers list their products online. The deal is expected to close in the coming weeks, subject to customary closing conditions.

Pointy enables merchants to use a bar code scanner or use an app to list products they sell directly into the “See what’s in store” section of their business profile on Google Search.

Enhancing the shopping experience

Google continues to invest in creating better retail experiences for its users, following the redesign of its Google Shopping service in the US last year. In May 2019, Google also unveiled a new tool known as Grow My Store to support retailers with improving their customers’ online and omnichannel experiences. Google is improving its shopping experience for customers in response to Amazon. If shoppers are using Amazon to search for products and get product information, this will impact Google’s advertising revenue. Therefore, Google has to make it easier for shoppers and compete.