Ireland: Musgrave and BWG Group make new acquisitions

Date : 05 December 2019

This week we have seen Irish retailer Musgrave acquire Drinks Inc and wholesaler BWG Group acquire Heaney Meats. We look at these deals in more detail.

1. Musgrave: expanding its portfolio to strengthen offer

Musgrave has acquired the brand and assets of Northern Ireland drinks distributor Drinks Inc. This is part of the retailer's Growing Good Business strategy to ensure sustainable growth.

Drinks Inc was established in 2001 and has an annual turnover of £66m. The Belfast-based business is one of the largest and fastest growing independent drinks distributors in Ireland, according to Musgrave. It has over 1,000 products including spirits, wine, beer, and soft drinks. It is also the exclusive agent for premium brands and wineries including BrewDog, Dingle Distillery and Isla Negra.

The owner of Drinks Inc Paul Camplisson commented;

"Becoming part of Musgrave is a fantastic opportunity for the Drinks Inc business. It will enable us to provide an enhanced service to our customers."

Drinks Inc will continue to trade as a stand-alone entity once the deal is complete. Kevin O'Leary has been appointed as the new business director with Drinks Inc owner, Paul Camplisson remaining in a consultancy role. They will work together to grow the business.

Musgrave's chief executive Chris Martin has said;

"As one of the fastest growing drinks companies on the island of Ireland, Drinks Inc is an excellent strategic fit for Musgrave and will strengthen our existing offer to the market."

2. BWG Group: building on growth by investing in foodservice 

Spar Ireland's wholesaler BWG Group will acquire Heaney Meats Catering Co Limited, subject to approval from the Competition and Consumer Protection Commission, according to Shelflife Ireland.

Heaney Meats is a premium meat specialist, preparing and distributing product for the foodservice sector. It was founded in 1996 and has sales of approximately €24 million. Following the acquisition the business will remain led by Shayne and Kenneth Heaney.

BWG Group holds the SPAR franchise for Ireland and also operates Mace, XL and Londis. It has had eight years of consecutive growth reaching sales of over €150 million. It's strong growth has been driven by ongoing investment in its supply chain, range expansion and targeted acquisitions of complementary businesses.

SPAR has led the way for many years in blending food retail and foodservice. The BWG Group has recently made a number of other acquisitions including Corrib Food Products and 4Aces Wholesale. The past couple of years have seen significant store development and investment in its EUROSPAR supermarket concept. Fresh food has been a particular focus to support the brand's 'famous for fresh' proposition.

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