Boots UK adds more premium brands

Sabira Habib
Retail Analyst
@RetailAnalysis

Date : 03 August 2020

The drugstore announced it is adding MAC cosmetics to its premium beauty line to be sold in-stores and online.

Expanding its premium brand offerings

Boots launched MAC cosmetics on its online platform and in 100 Boots stores in the UK and Ireland. The drugstore seeks to expand its offerings in premium beauty as it previously secured partnerships with other premium brands such as Rihanna’s Fenty Beauty and NARS cosmetics.

To celebrate this launch, shoppers receive a free MAC lipstick if they purchase any MAC products through Boots website or in-store. Also, customers have the chance to win a virtual consultation with a MAC senior artist by joining the waiting list. The promotion attracted a staggering 48,000 people who have signed up to the waiting list.

The drugstore aims to expand its premium beauty brands and further make it more accessible for younger shoppers to explore and experiment.  

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