Roundup of the recent strategic initiatives and promotions for Singles’ Day led by China’s leading ecommerce giants. Ecommerce rivals compete for Singles’ Day success This year’s Singles’ Day Shopping Festival (also referred as 11.11 or Double 11) unfolds amidst global economic uncertainty, with shoppers seeking value-for-money products. High-income shoppers still value brands and new produ...

Big C, operated by Berli Jucker, planned to raise as much as $1 billion in the IPO as early as the fourth quarter of this year. Uncertain economic conditions The delay came one week after the retailer announced its acquisition of local chain Abouthai. It was planning to list in both Hong Kong and Thailand by the end of this year. However, the unfavourable capital market with international f...

Big C in Thailand has acquired AbouThai, a grocery chain with 24 stores in Hong Kong, and will rebrand them as Big C. It is seeking a dual listing in Hong Kong and Thailand by the end of this year. Big C’s first stop outside Southeast Asia Big C Retail Corp, operates about 2,000 retail stores under the Big C Supercenter, Big C Market, Big C Foodplace and Mini Big C banners in Thailand, Laos...