Europe news & analysis

19 September 2013
Iceland has invested £7m in a series of new TV adverts that will air this Autumn and Christmas. Focus on quality The new adverts will highlight the quality of Iceland's products, with the campaign strapline of "Love Fresh, Love Frozen". The first advert launched last week and used the strapline "It's time we met". The 40-second advert shows a couple having a romantic first dinner, with Icela...
19 September 2013
Linking with the launch of 'Loved by Us', The Co-operative has launched a new TV campaign to promote own brand products. Targeting younger shoppers The two sets of ads feature a young couple pretending that the own brand products they serve up are products they have created from scratch. In the first ad the woman passes off the Truly Irresistible beef stroganoff she serves to her partner as ...
19 September 2013
After years of stagnation and false dawns in the wake of the global financial crisis, it is heartening that there is some positive momentum in the economy at last. In this article we outline how an improving economic outlook and evolving shopper preferences have shaped our new market and channel forecasts. Three channels set to drive growth Over the five years to 2018, we expect the grocery mar...
19 September 2013
Leading UK wholesaler Booker has reported like-for-like sales in its core business up 3.5% in Q2 (12 weeks to 13 September).  This represents a clear improvement over Q1 when like-for-likes were just 1%, showing the benefit of the hot summer weather seen in July especially. The strength of trading in Q2 means that Booker ended the first half of 2013/14 up 2.3% on a like-for-like basis.  Overall gr...
19 September 2013
In an interview with French paper Les Echos, Philippe Manzoni, MD of Intermarché Food, said the group targets a 15% increase in sales over the next three years. "Evolution not revolution" Mr Manzoni discussed the retailer's previous three-year plan, in which he said it achieved 27 consecutive periods of market share growth, and repositioned its pricing and format strategies. With sales up...
18 September 2013
Leclerc has announced huge price reductions across its stores in Poland. Around 1,000 products included For just over a month, starting on the 17th September, Leclerc is applying price reductions on around 1,000 products across Poland . The discount campaign is operating under the slogan, ‘BIG BANG’. In addition to the nationwide campaign, local supermarkets are implementing individual ...
18 September 2013
Spain-based Caprabo, which is controlled by Eroski, has said that it will introduce a service that will help shoppers compare prices of its goods with those from rival Mercadona. Step aimed at proving competitiveness Caprabo will issue shoppers with a coupon at the checkout telling them whether they are cheaper or more expensive than Mercadona. If the shop is more expensive than it would have...
18 September 2013
As Aldi's strong performance continues in Ireland, the discounter has announced that it will continue to grow its supply of Irish products. Annual spend with Irish suppliers has tripled Aldi has revealed that it spends three times as much with Irish suppliers as it did in 2008. This amounts to an impressive 50% of its grocery sales now coming from its 127 Irish suppliers, producers and manuf...
18 September 2013
Mercator, Slovenia’s largest retailer has appointed financial and legal advisers to assist with €1bn debt restructuring. Restructure central to Agrokor’s purchase of 53% stake in Mercator The restructuring is a condition following the agreement of Agrokor in June to purchase a 53% stake in Mercator for €240 million. Agrokor, which is based in Croatia owns the Konzum grocery chain alongside ot...
18 September 2013
Kuisma Niemelä has resigned from his position as CEO of S Group. Retailer seeks CEO to execute new strategy Having been appointed as CEO of S Group in 2010, Kuisma Neimelä has resigned from his position. His resignation has been accepted by the Supervisory Board of S Group. Explaining the reasoning behind his resignation, Niemelä commented: “International operators in the consumer goods ...