01 June 2023
We recently visited Germany’s capital on a research trip; with almost 50 stores seen, here are our six main takeaways, as well as a shout-out to our favourite stores
The shopper journey needs improvement
One of the main things that stood out to us is the fact that, in most stores, the shopper journey wasn’t great. Navigation is almost non-existent, and we often found ourselves walking arou...