A.S. Watson has opened its 3,800th Watsons store in Yunnan province, China.
One-to-one beauty services
The new store is located in Living Mall of Yunnan in Kunming. It operates more than 185 sq m / 2,000 sq ft and is designed to provide one-on-one beauty services to customers supported by integrated digital experiences.
Kulvinder Birring, Watsons China’s CEO, said, “Building customer connectivity with our 65m loyal members in Mainland China plays a vital role in our growth in this vibrant market.” The launch of the retailer’s Elite Card VIP programme, for example, ensures its highest-spending members enjoy greater benefits.
Rapid expansion in recent years
At the end of 2012, there were 1,438 Watsons stores in China. Store network has since grown double digits year-on-year and we forecast Watsons to surpass 5,000 stores by 2023.
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