Longo's partners with Amsterdam Brewery for new store opening

Date : 05 December 2019

Longo's has partnered with Amsterdam Brewery to integrate a brewery into its new store in Liberty Village, Toronto. It offers customers a sip-and-shop experience whereby they can enjoy a beer or glass of wine whilst they shop.

Source: Longo's Brothers Fruit Markets Inc

Collaborating to meet changing retail needs

Source: Longo's Brothers Fruit Markets Inc

Source: Longo's Brothers Fruit Markets Inc

With the grocery retail market constantly evolving, Toronto based retailer Longo's believes there are opportunities to effectively meet shoppers needs through collaborations. Amsterdam Brewing Co is an award winning brewery and their partnership aims to improve the customers in-store experience. The beer is brewed on-site and the brewery will feature craft beers from the Amsterdam Adventure series. Food items are also served, some of which are co-branded.

Innovative approach to grocery formats

Source: Longo's Brothers Fruit Markets Inc

Source: Longo's Brothers Fruit Markets Inc

The Liberty Village store is Longo's 36th location and the retailer continues to adapt and innovate with its store concepts, including its new convenience concept, Pronto Eats, which recently opened in the Hudson Bay centre. At Liberty Village, the 23,000 sq ft store offers a wide selection of services including a fresh pasta bar, burger bar and coffee in partnership with Jacked Up coffee. Shoppers can order ahead with the Ritual app or through Uber Eats for delivery. Online grocery ordering is available through its Grocery Gateway same-day pick up service. In order to create a unique and exciting environment, other features such as live music, cooking demonstrations and special events are also planned for this location.

 

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