Boots UK rolls out Mothercare range and new recycling scheme

Sabira Habib
Retail Analyst
@RetailAnalysis

Date : 01 October 2020

Boots is introducing its ‘much anticipated’ Mothercare range in stores and launches its new recycling scheme, which allows shoppers to receive rewards for recycling products. 

Expanding its baby and toddler offerings

Boots has launched a virtual tour of its baby and toddler offerings in-store that showcases the new Mothercare range. The range launched online on September 25th and will be rolled out in over 400 stores from September 28th. The drugstore operator reported new products will be added to include the Mothercare clothing range and nursery items and items from popular brands such as iCandy and Bugaboo.

Source: Boots UK

To make shopping easier for parents, Boots is launching 10 Mothercare and Premium Nursery zones from November 2020 in selected stores making it the one-stop-shop for all the latest and popular products. It also offers dedicated ‘Baby Help Hubs’ that provides shoppers with 1-2-1 expert Boots advice and assistance.

As part of the Parenting Club, Advantage Card members will receive eight points for every £1 spent on baby products and will continue to receive free gifts, personalised special offers and expert parenting advice.

Source: Boots UK

Recycle and get rewarded

The drugstore operator is using its No7 brand to launch recycling stations in 50 of its stores across the UK. Shoppers can recycle empty health, beauty and wellness products from any brand and receive Advantage Card points. For every five products recycled, shoppers will receive 500 points, equivalent to £5.

To receive the points, shoppers need to register on the Scan2recycle website and scan the items they plan to recycle on their mobile phones. Thereafter, they can deposit the items at the recycle points at participating stores. Finally, shoppers will have to scan the QR code at the deposit box to receive the reward. The recycled items will be formed into new products by Boots recycling partner, ReWorked, and shoppers can track how much of the packaging has been recycled using the same technology.

Source: Boots UK

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