RetailAnalysis
15 March 2012
Tesco CEO takes up UK reins

An important change for Tesco UK  

This is a significant move for Tesco, as Philip Clarke looks to take a more hands-on role in the UK. Clearly the UK has been at the core of Tesco’s success, and continues to account for the bulk of group sales and profits, despite the faster growth being achieved outside its domestic market. While recently announced improvements have started to feed through, the retailer finds itself in a very challenging UK trading environment, with Sainsbury’s, Asda and Morrisons all very much on the front foot and the economic backdrop remaining challenging.

Commenting on the move, Mr Clarke stated: “This greater focus will allow me to oversee the improvements that are so important for customers. I completely understand why Richard has decided to leave and want to thank him for the great contribution he has made over many years.”

Driving Tesco’s 2012 priorities more than ever  

Mr Clarke’s focus will be on gaining greater traction across each of the four distinct elements of Tesco’s mix: quality, range and service in addition to price. The first signs of this shift have begun to feed through, for example in Tesco’s recent announcement that it would create 20,000 new jobs to help increase its focus on customer service, but building across each of these four areas will be a continuing priority in 2012/13. Indeed, at the start of the year, Mr Clarke pointed to a rapid pace of development across each, and he will be keen to reinforce this given his more direct involvement. 

Follows other recent UK changes

This step follows the news of two other recent senior level changes to Tesco's UK business. In marketing, David Wood is taking up the reins as UK marketing director, as Carolyn Bradley becomes global group brand director. This follows the announcement at the start of February that CEO of Tesco Thailand Chris Bush would take over as UK COO.

The next few months therefore represent a very important time in the development of Tesco as it seeks to reinvigorate UK growth while maintaining the pace of growth internationally and in services.

A unique opportunity for suppliers

The Tesco Trade Briefing 2013 on 25 April provides a unique opportunity for current and potential suppliers to hear how the retailer plans to win in 2013. Suppliers will gain critical insight that will allow them to ensure their strategy is aligned with Tesco. The event will also provide the chance to network with the Tesco senior and buying teams, with more networking opportunities than ever before at this event... More >>

Tesco Trade Briefing 2013 >

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