Aldi in Australia has announced that it is to close its online liquor store,
in order to focus its attention on the expansion into South and Western
Closure less than three years after launch
The retailer will close its Australian online operation on 24 March. The
service that launched in 2013 was a world first for Aldi, who had previously not
traded online. Aldi instead will focus more attention on growing its store
network. The decision to close down the service comes a months after
launched a similar service in the UK market. Everyone involved in the operation
will be offered positions in other parts of the business.
Removing costs in order to drive efficiencies
An Aldi spokesperson, commented, "We are constantly reviewing our
business operations and processes to ensure we can continue to deliver
exceptional value for our customers every day. This includes eliminating many of the costly extras associated with traditional supermarkets.
expansion plans now well underway, we have made the decision to close our online