RetailAnalysis
29 February 2016
Why Eataly is one to watch

We look at three reasons why Italian food emporium Eataly is one to watch.

Source: IGD Research

1. Premium ranges offer inspiration

Eataly prides itself on offering high quality Italian food and drink, from regional producers, as well as selected products from elsewhere in the world, like craft beers. The merchandising and in-store environment add to the premium look and feel, with use of wooden fixtures, market-style stalls and enticing counters. Complementary products like homewares and cookery books provide inspiration for customers.

Source: IGD Research

2. Foodservice options create a destination

It's not just about the products at Eataly, it's about creating a complete culinary experience. Stores have many restaurant areas where customers can choose from a variety of cuisines: pasta, seafood, pizza, meat, desserts; the list goes on. This adds to the stores' appeal, creating a destination for an evening out or for workers to visit and eat on their way home.

Source: IGD Research

3. Expansion plans in USA and Europe

There are multiple Eataly outlets in Italy, including Turin, Bologna and Milan, and others as far apart as Japan, Dubai and Istanbul. The first Eataly opened in São Paulo, Brazil, in 2015 working with premium supermarket operator St Marche. Expansion continues in the US, with another outlet in New York, one in Boston and one in Los Angeles set to join the existing stores in New York and Chicago. Most recently, Eataly opened in Munich (November 2015) and there are rumours that London and Paris will follow over the next two years.

Source: IGD Research

Visit an Eataly

We went to Eataly in São Paulo. Click here for our view on the concept and to see what you can learn from it.

Click here >>
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