RetailAnalysis
06 March 2017
Les Mousquetaires: FY2016 sales rise 1.9%

France-based Les Mousquetaires has said in its European operations net sales have risen 1.9% to €40.2 bn, including fuel and its agribusiness, Agromousquetaires. The organisation said its Intermarché and Netto brands generated sales of €33.3 bn including fuel, while excluding it they produced €25.8 bn, with the latter figure up by 1.5% on 2015.

Sales rise 1.3% in France

Intermarché in France generated a turnover of €28.7 bn including fuel and €22.0 bn excluding fuel, with the latter figure rising by 1.3% during the year. Les Mousquetaires said that Intermarché’s focus on its private label ranges, which benefited from it being a vertically integrated organisation, helped drive its performance. During 2016 Intermarché’s private label have received considerable investment, such as removing additives, while the launch of its online marketplace marked a key advancement of its overall offer.

In relation to its Netto banner, sales excluding fuel rose 3.9% to €1.1 bn, while including fuel the turnover reached €1.2 bn. In like-for-like terms sales at Netto rose 3.7%. The banner’s focus on everyday low prices on its range of 4,000 products and a strong range of branded items had helped underpin its performance. At its consumer foodservice arm, Poivre Rouge, Les Mousquetaires said in a challenging market it was pleased by the 5.1% rise in its turnover, to €85m. The organisation pointed to the introduction of its new mobile catering concept, Food Truck Poivre Rouge.

At the end of 2016 Intermarché operated 1,836 stores, of which 85 were hypermarkets, 1,361 supermarkets and 390 convenience stores, with the estate supported by 1,193 Drives.

Non-grocery channels performing well

In its non-grocery channels, Les Mousquetaires said that its home improvement banners saw turnover rise 6% to €2.5 bn. By geography the organisation said turnover in France was €1.9 bn, while it increased by 14.1% in Portugal and 25.3% in Poland. At its Roady auto centres, turnover increased by 0.9% to €234m.

2017 outlook

Discussing the outlook for 2017, Les Mousquetaires said that it was aiming to digitise its offering to better engage with shoppers. Within this, driving the performance of Intermarche.com, its Drives and the newly launched marketplace, whose range it was looking to grow to 150,000 SKU’s by June 2017, would all play a role. Les Mousquetaires said it was targeting a turnover of €700m at its Drives by 2020.

Investment in its retail operations would continue to help it compete in a challenging French market. The organisation’s real estate company, Immo Mousquetaires, is aiming to open 115 new stores: 31 Intermarché, including 10 Intermarché Express, 15 Poivre Rouge and 23 Bricomarché.

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