RetailAnalysis
10 March 2017
Spain: Eroski and El Corte Inglés

As Spain-based Eroski and El Corte Inglés appoint new board directors and introduce an organic store concept respectively, we round up news from the country.

Eroski makes new appoints to its board

As the retailer continues its turnaround strategy, it has announced that its has appointed new members to its board of directors. The retailer said the new appointments will help it maintain its focus on remaining competitive and face up to the next stage of its evolution. Eroski said that it had appointed a new commercial director, Beatriz Santos, a new director of marketing, Eva Ugarte, and a new social director, Iñigo Eizaguirre.

Eroski said that the appointments will play a key role in supporting the roll of out its new generation store design, with a further 79 to be updated in 2017, and the strengthening of its business as part of its four year programme.

El Corte Inglés adds organic store-in-store concept

El Corte Inglés has opened an organic store-in-store concept under ‘La Biosfera’ name in its supermarket on Avenida de Francia in Valencia. To make it standout in the store the retailer said that wood would be extensively used in shelving and for display counters. The concept is the first of 19 ‘La Biosfera’ that the retailer is aiming to operate in supermarkets by autumn 2017 before being rolled out to its larger Hipercor stores.

El Corte Inglés said that the concepts will measure between 50 to 150 sq. m and stock more than 1,500 SKU’s of organic, locally-sourced and eco-friendly products. Some of the range will be from El Corte Inglés Bio private label range. The products will be across several categories, including fresh produce, dairy, frozen, bakery, fish, and baby goods.

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