08 February 2017
Lidl: CEO steps down and replacement announced

Sven Seidel has stepped down from his role as Lidl CEO amid differences in strategy with Lidl owner Schwarz Group.

Another CEO to leave due to differences

Seidel took over the role of Lidl CEO from Karl-Heinz Holland after he left the company due to 'unbridgeable' differences in strategy. Seidel has been with the company since March 2014, holding the top role for just under three years. His departure has come following yet another case of differences in strategy between the CEO and Lidl's parent company.

Jesper Hojer named as new CEO

Thirty-eight year old Dane, Jesper Hojer, has been named as Seidel's immediate replacement. He has been with Lidl for more than 10 years, during which he has been head of Lidl's Belgium business and most recently has held the position of head of international buying.

Big year for Lidl in 2017

This is an interesting time for Lidl to gain new leadership as the discounter prepares to launch a new Express format in Berlin and venture in to the USA for the first time. Meanwhile across Europe, Lidl continues to roll out its store of the future format. It will be interesting to see what Hojer brings to the role and how he influences this significant year for Lidl.

  • Lidl: five strategic initiatives - to identify opportunities, click here.
  • Top discount stores to see in 2017 - to view stand-out discount stores, click here.
Priya Chandarana is a Retail Analyst at IGD, specialising in research on the growing discount channel. To learn more about how IGD's research can benefit your business further, please get in touch -


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