RetailAnalysis
27 February 2017
Albert Heijn launches Bakery Café & Deli Kitchen

Albert Heijn has introduced a new in-store Bakery Café & Deli Kitchen concept in Amsterdam. The new concepts have launched in the Albert Heijn’s XL Gelderlandplein store, while the retailer revealed that the concepts will feature in dozens of stores.

Bakery Café & Deli Kitchen offers food for now and later…

The new Bakery Café concept is located at the store entrance, offering coffee, cold drinks and freshly made sandwiches.

Bakery Café - source: Albert Heijn

The Deli Kitchen offers a range of food for now and food for later, including salads, grilled chicken, pizzas and other dishes.

Deli Kitchen - source: Albert Heijn

Commenting on the development, Marit van Egmond, commercial director at Albert Heijn said, ‘We see that traditional eating patterns are changing…With the opening of the Bakery Café and Deli Kitchen in Albert Heijn stores we take the next step in combining retail with food service’.

…As Jumbo introduces La Place supermarket-restaurant concept

Competitor Jumbo is to launch the La Place food concept at five high-footfall locations later this year, including in Groningen and Den Bosch.

Jumbo acquired La Place, a large Dutch foodservice company in early 2016. La Place also operates sites in Germany, Belgium, Indonesia and the USA. The chain offers a wide variety of dishes with a focus on sustainable, local and natural products.

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