RetailAnalysis
01 March 2017
Sweden: online & private label

We round up the latest news from Sweden, where Bergendahls is increasing its investment in ecommerce, while Coop Sverige has unveiled a private label range catering to specific dietary requirements and lifestyle choices.

Bergendahls invests in ecommerce fulfilment centre…

Bergendahls it to launch a 10,000 square metre grocery ecommerce fulfilment centre in Staffanstorp, close to Malmo in southern Sweden.

Commenting on the development, Mikael Lagerwall of Bergendahl Food AB said,‘The geographical position is very favourable. Our new terminal approach provides a flexible platform for future growth’.

Until now, much of the recent development in Swedish grocery e-commerce has been driven by the larger retailers; ICA, Coop Sverige & Axfood. As of the end of 2016, 204 ICA stores offered an online service. Coop Sverige is set to launch its second dark store, while Axfood is set to significantly increase the number of cities where it offers an online service this year.

…As Coop Sverige unveils private label range

Coop Sverige has launched a new range of vegan, vegetarian and free-from food, made from Swedish ingredients and manufactured in Sweden.

Image Source: Coop Sverige

A press release from the retailer on launch cited that four out of ten families with children want to eat less meat. Commenting on the development, Jonathan Tullberg, director of own brands said, ‘The new everyday food is good, inspiring and increasingly vegetarian. But it should also be easy to prepare and quick’.

This announcement marks a series of enhancements that retailers are making to their private label ranges to better meet shopper needs and reflect current trends. Last month Netto Poland revealed a new vegan-vegetarian range while in January, Netto Sweden launched a new organic range, Go Eko.

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